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The Marketing Mix
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Holiday blessings come without tires
Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning as...
Some things never change: relationships
There’s a lot of talk about how marketing is changing, especially with all the new marketing tools available. It’s true. The avenues of marketing are in flux. But the one...
Time offline = More time?
In a January 2010 Marketing Mix blog post, Peleg Top wrote about having Intentions instead of “making resolutions.” It sounded like a good idea, so I set myself a handful...
Which RFPs should you pursue?
When an RFP comes along, how should you decide whether or not to pursue it? Rather than relying on any subjective feelings you have about an RFP opportunity, it’s a...
How I got 3 jobs from a boring newsletter
Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning as...
Join us on Facebook and Twitter
We admit it. Social media is a great way to interact, share, and get feedback. It’s even a little bit fun! It’s nearly 2011 – but we are finally coming...
How to avoid being a bad KISSer
In our quest to KISS, you know "Keep it simple, stupid." do you think it's possible to keep it too simple? In one of my recent email blasts, "Beware the...
How much is a car?
Laurel sent this in as a response to Deidre’s post about the numbers guessing game, and we simply had to share. The Money Conversation is always a dance, isn’t it?...
Growing Your Business with Marketing, Week 7: S...
This is Week Seven of a 52-week project/experiment in DIY marketing. Armed with nothing but a copy of the 2009 Grow Your Business Marketing Plan + Calendar and my bare...
Guest Post: Land with a bigger thud
Today we are introducing our first series of guest posts from Jennifer Neal, of K9 Design in Toronto, Ontario, Canada. Jennifer and I have been working together through the Marketing...
Mixmasters Elsewhere: Colleen on getting your 1...
Unlike designer and Marketing Mentor friend Jeff Fisher, I am not a big self-promoter. Or, to be precise, I am not very comfortable tooting my own horn. (I blame it...
The communicatrix’s top 12 tips for creat...
Every time I sign up for a new newsletter, I cross my fingers and hope. And almost invariably, I am disappointed. It’s very hard, apparently, to get a newsletter right,...
Call for outside passions
Sheree Clark of Sayles Graphic Design is doing a presentation at the HOW Design Conference in Atlanta in June. It’s called “Inspired by our Passions: The Pursuit of an Enriched...
Marketing 101: Is your email address on everyth...
Of course, we all have our email addresses on our business cards and our business websites. But often enough that it shocks me, people still neglect to include email contact...
Super-cheap self-promotion: get your own email ...
Yes, gmail and Yahoo! are free (and great). Yes, you get 100+ free addresses with your ISP account. Do yourself a favor and if you haven’t already, get yourself an...